2006: Updating the Sorority Logo

Just a few years after the launch of its new website, the Sorority introduced a new logo to establish their branding — their visual identity — to the world. Distinctive in its simplicity, the new logo consisted of the crescent moon with “Gamma Phi Beta” in slightly arched font below it. To clearly and succinctly communicate Gamma Phi Beta’s message to the world — and their wish for each of their members — three words were chosen for the tagline: Connect, Impact and Shine.