Renowned leader Steve Jobs led Apple to success with his mantra of “think different.” A mantra is a word or a string of words repeated over and over again. This repetition allows for increased concentration and focus. Unlike a mission statement, which you share with others or create as a group, a mantra is an internal reminder to oneself about who you are or who you want to be. As a leader you will encounter daily distractions and a mantra can help you stay the path, remain focused and concentrate on what is most important. You can create your own or borrow one of our favorites the list below.

I have enough. I do enough. I am enough.

Everything I need is within me.

Be the example.

Beyoncé wasn’t built in a day.

Listen to my gut.

Create a way.

Say yes and say no.

Inhale confidence, exhale doubt.

Ask questions.

Be present.

Kindness is a super power.

I give myself permission to slow down.

Mantras work best with repetition. Once you’ve decided on a mantra consider writing it down or keeping it somewhere you can see it daily. You might write it on a sticky note, place it in your planner or even make it your laptop or phone background. Like any tool, a mantra is only as useful as you make it.