Every Leader Needs an Elevator Pitch

If you had less than 30 seconds to tell someone who you are and what you do, could you do it? Whether you are talking to a potential new member about Gamma Phi Beta or introducing yourself to a new client, an elevator pitch can be a powerful tool.

A strong elevator pitch creates an interest in an idea, project, organization or even yourself. Your pitch should be concise, memorable and authentic; a really good pitch lets the listener know what makes you or your organization unique.  

Having an elevator pitch equips you with a tool you need to be ready for chance meetings and opportunities, but just because a meeting is impromptu doesn't mean your elevator speech should be. Here are a list of elevator pitch do's and don'ts:


  • Write it out!
  • Practice, practice practice.
  • Be sure that even if you only have 30 seconds you still talk slowly and comfortably.
  • Consider a hook. It can be short, sweet and engaging. Think of it as a tweet where you only get 140 characters.
  • Be confident.
  • Find the connection. How does what you do benefit your listener?


  • Forget to engage your listener. You can include questions to get them involved.
  • Use acronyms or jargon.
  • Generalize. Your elevator pitch should be specific.
  • Ramble. Patience will help.
  • Be afraid to show your passion!