If you had less than 30 seconds to tell someone who you are and what you do, could you do it? Whether you are talking to a potential new member about Gamma Phi Beta or introducing yourself to a new client, an elevator pitch can be a powerful tool.
A strong elevator pitch creates an interest in an idea, project, organization or even yourself. Your pitch should be concise, memorable and authentic; a really good pitch lets the listener know what makes you or your organization unique.
Having an elevator pitch equips you with a tool you need to be ready for chance meetings and opportunities, but just because a meeting is impromptu doesn't mean your elevator speech should be. Here are a list of elevator pitch do's and don'ts:
- Write it out!
- Practice, practice practice.
- Be sure that even if you only have 30 seconds you still talk slowly and comfortably.
- Consider a hook. It can be short, sweet and engaging. Think of it as a tweet where you only get 140 characters.
- Be confident.
- Find the connection. How does what you do benefit your listener?
- Forget to engage your listener. You can include questions to get them involved.
- Use acronyms or jargon.
- Generalize. Your elevator pitch should be specific.
- Ramble. Patience will help.
- Be afraid to show your passion!