Branding Materials

Gamma Phi Beta.  Connect.  Impact.  Shine.

Just as the moon goes through phases, so do we. Gamma Phi Beta has entered into a new phase, and we are on the horizon of one of the most important and exciting times in Gamma Phi Beta's history in the way we communicate.

Now we have a new brand embracing our shades of brown and pink. Our new logo shows the clean lines of our crescent moon, while our new typestyle forms the earth's horizon below. Our rich heritage and tradition are intact as we see the waxing crescent moon above horizon ever-growing and ever-changing.

We are happy to share the new logo and brand identity with you! Please take a moment to read through the Visual Identity Guidelines before you incorporate the logo into your communications.

If you have problems downloading any of the materials below, please contact the Director fo Marketing and Communications at International Headquarters at (303) 799-1874.

• Identity Standards
• Visual Identity Guidelines - Please read BEFORE downloading any of the logos. - Download PDF
• Brand Elements - Download PDF
• Do's and Don'ts - Download PDF
• Colors - Download PDF
• Images
• Primary Logo
• Primary Use Logo - Download 300dpi 150dpi 72dpi
• Pink Logo - Download 300dpi 150dpi 72dpi
• 30% Pink Logo - Download 300dpi 150dpi 72dpi
• Brown Logo - Download 300dpi 150dpi 72dpi
• Black Logo - Download 300dpi 150dpi 72dpi
• Banners
• 6' x 6' Brown Banner - Download 72dpi
• 6' x 6' Pink Banner - Download 72dpi
• 10' x 3' Brown Banner - Download 72dpi
• 10' x 3' Pink Banner - Download 72dpi
• Buttons
• Pink Polka Dotted Go Gamma Phi - Download 300dpi 150dpi 72dpi
• Pink and White Go Gamma Phi - Download 300dpi 150dpi 72dpi
• Pink and White Message Go Gamma Phi - Download 300dpi 150dpi 72dpi
• Pink and White Striped Go Gamma Phi - Download 300dpi 150dpi 72dpi
• Brown and Pink Message Go Gamma Phi - Download 300dpi 150dpi 72dpi
• Light Pink and Brown Message Go Gamma Phi - Download 300dpi 150dpi 72dpi
• Brown with Pink Bubbles Go Gamma Phi Beta - Download 300dpi 150dpi 72dpi
• T-shirts
• T-shirt Ideas - Download PDF
• Crescent Classic
• Essential Series
• Graphics in EPS format
  • Essential Graphics
• Examples in JPG format
• Essential Graphics
• Expression Series
• Graphics in EPS format
  • Expression Graphics with Icon
  • Expression Graphics without Icon
• Examples in JPG format
• Bowling
• French Toast
• Spagammi (dark)
• Spagammi (light)
• Volleyball
• Sister Series
• Graphics in EPS format
  • Sister (Version A)
  • Sister (Version B)
  • Sister (Group Version)
• Examples in JPG format
• Bowling (Version A)
• Bowling (Version B)
• Bowling (Group Version)
• French Toast (Version A)
• French Toast (Version B)
• French Toast (Group Version)
• Spagammi (Version A)
• Spagammi (Version B)
• Spagammi (Group Version)
• Volleyball (Version A)
• Volleyball (Version B)
• Volleyball (Group Version)
• PR in a Box
• Download the entire PR in a Box - Download PDF
• Or click on the individual sections below:
• A - Cover Page - Download PDF
• Letter from J.J. - Download PDF
• B - Table of Contents - Download PDF
• C - Introduction page - Download PDF
• D - 365 PR Action Plan - Download PDF
• E - Things you need to know - Download PDF
• F - Media Relations - Download PDF
• G - Branding Pieces - Download PDF
• H - Branding Pieces - Download PDF
• I - Branding Pieces - Download PDF
• J - Branding Pieces - Download PDF
• K - Web site - Download PDF
• L - Ideas - Download PDF
• M - Chapter PR Archives - Download PDF
• TEMPLATES:
• 365 Public Relations Plan - Download PDF
• Public Relations Survey for Executive Council and Public Relations Team - Download PDF
• Public Relations Survey for Chapter Members - Download PDF
• Public Relations Survey Summary - Download PDF

• Mission
• Vision
• Values
• Position Statements
• Images
• Chapter List

Publicity statement

Authorization for the use of a photograph, picture or other likeness for commercial purposes identifying a member or new member with the Sorority must be granted by the International President. Clearance must be obtained in advance from the International President for all radio and television appearances; interviews with the press; speeches to the general public by a member or new member identifying herself with the Sorority; and any publicity releases, except those of a purely social nature or of chapter or individual honors.

If you have been contacted by the media regarding any television, radio, Internet, print or any other form of publicity request, please have the media representative call Nina Dulacki, director of marketing and communications, at International Headquarters, ndulacki@gammaphibeta.org or 303-799-1874 x 322.