ADOPTION OF PRIMARY COLORS FOR INFORMAL PUBLICITY
Initially the Founders selected blue for the color palette, but after a few months the colors were changed in honor of Dr. John J. Brown, one of their mentors at Syracuse University.

At Convention 1984 in Chicago, Illinois, the Convention body voted and approved to make two shades of pink and brown (hot pink, light pink, brown and mode) our primary colors. The primary color palette for the Gamma Phi Beta brand draws from the colors chosen to honor Dr. Brown.

A more diverse secondary color palette (blue, light blue, yellow, orange and green) also has been chosen for Gamma Phi Beta to provide supplemental colors for extended applications including recruitment and extension materials.